Terms for Affiliates on Gambling Marketing and Advertising in Sweden
Version 1.0
Effective date: 31 August 2026
1. Introduction
1.1. These are the Market-Specific Terms published by Us in respect of Sweden for the purposes of clause 1.3 of the LeoVegas Affiliate Partner Terms and Conditions (the “Terms and Conditions”), and are referred to in this document as the “Sweden Terms”. Together with the Terms and Conditions, the Sweden Terms form a separate agreement for the Swedish market, in accordance with clause 1.3 of the Terms and Conditions, between GameTech Marketing Limited, a LeoVegas Mobile Gaming Group company, and You acting as an Affiliate.
1.2. These Sweden Terms and any amendment to them, shall come into effect and become binding on You in accordance with clause 1.3.3 of the Terms and Conditions, including upon publication on https://www.leovegasaffiliates.com/terms-and-conditions, or any other website as may be directed by Us (the “Effective Date”).
1.3. By registering or continuing to operate with the affiliate program and/or perform the activities under the Terms and Conditions, following the Effective Date, You agree to be bound by the Sweden Terms and all guidelines and/or policies provided to you by the Group from time to time. If You do not accept these Sweden Terms, You shall immediately cease any activity subject to the Terms and Conditions and You shall deliver a notice of termination in accordance with clause 6.2 of the Terms and Conditions.
1.4. Any capitalised terms used which are not defined herein shall have the same meaning ascribed to them in the Terms and Conditions. In the event of any conflict or inconsistency between these Sweden Terms and the Terms and Conditions, these Sweden Terms shall prevail in respect of the Swedish market only.
1.5. Except as expressly supplemented and/or amended by these Sweden Terms, the Terms and Conditions shall remain unchanged and in full force and effect and shall apply in respect of the Swedish market.
2. Marketing Guidelines
2.1. In addition to the guidance provided in clause 4.6.1.5 of the Terms and Conditions, the following shall be applicable:
a) The Swedish Gambling Ordinance (2018:1475)
https://www.riksdagen.se/sv/dokument-och-lagar/dokument/svensk-forfattningssamling/spelforordning-20181475_sfs-2018-1475/ ;
b) Relevant regulations and guidance published by the Swedish Gambling Authority;
c) The Swedish gambling industry’s current guidelines on gambling marketing; and
d) Applicable data protection legislation, including the EU General Data Protection Regulation and Swedish Data Protection Action (2018:218)
https://www.riksdagen.se/sv/dokument-och-lagar/dokument/svensk-forfattningssamling/lag-2018218-med-kompletterande-bestammelser_sfs-2018-218/
2.2. The Affiliate must monitor and comply with the current versions of these requirements and any replacement or supplementary requirements applicable to its activities.
3. Limitations on Advertising
3.1. In addition to the terms included in clause 4.15 of the Terms and Conditions, the following terms shall be applicable to the Swedish market:
a. the Affiliate must make it clear who is behind the advertisement and what is being advertised;
b. all advertisements need to include “Spela ansvarsfullt”. Stodlinjen.se - spelpaus.se, at minimum;
c. where an advertisement includes a bonus, the significant terms shall be placed in direct connection with the advertisement, and full terms one click away;
d. affiliates cannot carry out direct marketing on behalf of any of our operators or brands;
e. no placement of advertisements on platforms primarily used by individuals under 18, including, but not limited to websites, social media, forums, podcasts;
f. no placement of advertisement marketing in places where consumers would not normally expect such advertising, or where such advertising should not occur: such as Health-related websites or apps (e.g. mental health, addiction recovery apps) and financial planning websites / apps that focus on financial planning / budgeting;
g. all marketing must be moderate (måttfull);
h. marketing must not: be aggressive, intrusive, or repetitive, create a sense of urgency or pressure to gamble, encourage excessive or irresponsible gambling behaviour;
i. marketing must not target or appeal to vulnerable persons, including individuals showing signs of problem gambling or financial distress.
j. marketing must not include any form of urgency-driven or pressure-based messaging, including but not limited to “play now”, “don’t miss out”, “limited time only”, or similar expressions; and
k. the Affiliate may only promote a bonus where the specific bonus and related Advertising have been expressly approved by Us. Any approved bonus must comply with applicable Swedish bonus restrictions, including the restriction that a licence holder may only offer or provide a bonus on the first occasion a player participates in gambling offered by that licence holder.
4. Our Rights and Remedies
4.1. In case of breach of the obligations set out in these Sweden Terms and/or your negligence in performing any marketing, Advertising, or promotional activities in accordance with the Sweden Terms, or failure to, in any way, meet your obligations hereunder, You shall be liable to Us in accordance with Clause 10 of the Terms and Conditions.