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Terms for Affiliates on Gambling Marketing and Advertising in MGA Markets

Version 1.0
Effective date: 31 August 2026

1. Introduction

1.1. These are the Market-Specific Terms published by Us in respect of MGA for the purposes of clause 1.3 of the LeoVegas Affiliate Partner Terms and Conditions (the “Terms and Conditions”), and are referred to in this document as the “MGA Terms”. Together with the Terms and Conditions, the MGA Terms form a separate agreement for the MGA market, in accordance with clause 1.3 of the Terms and Conditions, between GameTech Marketing Limited, a LeoVegas Mobile Gaming Group company, and You acting as an Affiliate.

1.2. These MGA Terms and any amendment to them, shall come into effect and become binding on You in accordance with clause 1.3.3 of the Terms and Conditions, including upon publication on https://www.leovegasaffiliates.com/terms-and-conditions, or any other website as may be directed by Us (the “Effective Date”).

1.3. By registering or continuing to operate with the affiliate program and/or perform the activities under the Terms and Conditions, following the Effective Date, You agree to be bound by the MGA Terms and all guidelines and/or policies provided to you by the Group from time to time. If You do not accept these MGA Terms, You shall immediately cease any activity subject to the Terms and Conditions and You shall deliver a notice of termination in accordance with clause 6.2 of the Terms and Conditions.

1.4. Any capitalised terms used which are not defined herein shall have the same meaning ascribed to them in the Terms and Conditions. In the event of any conflict or inconsistency between these MGA Terms and the Terms and Conditions, these MGA Terms shall prevail in respect of the MGA market only.

1.5. Except as expressly supplemented and/or amended by these MGA Terms, the Terms and Conditions shall remain unchanged and in full force and effect and shall apply in respect of the MGA market.

2. Limitations on Advertising

2.1. In addition to the terms included in clause 4.15 of the Terms and Conditions, the following terms shall be applicable to the market/s covered by the Malta Gaming Authority.

2.1.1. All commercial communications (regardless of the channel used – e.g. via websites or mobile applications) must clearly display:

a) the name of the company;
b) refer to the MGA & The license number issued by MGA;
c) a sign indicating the minimum age to participate in game being promoted - 18+ must be stated on all commercial communications;
d) a responsible gaming message such as ‘know your limit and play within it’, ‘please play responsibly’, or ‘gamble for fun, not to win’- reference to supportive entity for responsible gambling and LeoSafePlay; and
e) significant terms (the key restrictions which apply to a promotion (being those likely to affect a consumer’s understanding of the Promotion).

2.1.2. Commercial communications must not:

a) promote socially irresponsible gambling by:

  1. encouraging criminal or socially irresponsible activities that could cause financial, social, or emotional harm;
  2. Directly or indirectly encouraging anti-social or violent behavior; Suggesting gaming resolves social problems;
  3. portraying gaming as socially attractive, or suggesting it improves personal/professional qualities (self-image, self-esteem, control, superiority, recognition, admiration);
  4. portraying gaming in a context of toughness, or linking it to resilience/recklessness;
  5. portraying gaming as indispensable or as taking priority over family, friends, or professional/educational commitments;
  6. suggesting solitary gaming is preferable to social gaming; or
  7. suggesting peer pressure to game, or disparaging abstention from gaming.

b) promote financial irresponsibility by:

  1. suggesting gaming can substitute for employment, solve financial problems, or serve as a financial investment; or
  2. suggesting gaming resolves educational, professional, or personal problems.

c) be misleading or false by:

  1. suggesting skill can influence outcomes in games of pure chance;
  2. providing false information about winning odds or expected returns;
  3. exploiting cultural beliefs or traditions about luck/gaming; or
  4. referencing instant consumer credit or other means of providing credit to players.

d) tarnish competitors by:

  1. damaging the goodwill, reputation, or image of another MGA-licensed gaming company.

e) appeal to or target minors/vulnerable persons by:

  1. directing communications toward, or targeting, minors or vulnerable persons;
  2. featuring minors;
  3. appealing to minors or vulnerable persons in any way;
  4. exploiting their susceptibilities, aspirations, credibility, inexperience, or lack of knowledge, or presenting gaming as a sign of maturity/adulthood;
  5. exploiting minors' inexperience, innocence, or sense of loyalty;
  6. including logos/text in merchandise aimed at minors;
  7. using characters or personalities attractive to minors/vulnerable persons; or
  8. creating "enhanced attractiveness" by depicting recognizable figures (e.g., athletes) engaged in gambling activity, as opposed to their normal professional activity.

f) with regard to Northern Ireland:

  1. promote any form of advertising which invites the public to pay money for use in gaming; and
  2. all advertisements in Northern Ireland must include ‘NI excluded’, or similar wording.

3. Our Rights and Remedies

3.1. In case of breach of the obligations set out in these MGA Terms and/or your negligence in performing any marketing, Advertising, or promotional activities in accordance with the MGA Terms, or failure to, in any way, meet your obligations hereunder, You shall be liable to Us in accordance with Clause 10 of the Terms and Conditions.