Terms for Affiliates on Italian Gambling Advertising Regulation
Version 1.4
Effective date: 31 August 2026
1. Introduction
1.1. These are the Market-Specific Terms published by Us in respect of Italy for the purposes of clause 1.3 of the LeoVegas Affiliate Partner Terms and Conditions (the “Terms and Conditions”), and are referred to in this document as the “Italy Terms”. Together with the Terms and Conditions, the Italy Terms form a separate agreement for the Italian market, in accordance with clause 1.3 of the Terms and Conditions, between GameTech Marketing Limited, a LeoVegas Mobile Gaming Group company, and You acting as an Affiliate, following Article 7 of the Legislative Decree no. 158/2012 converted into Law no. 189/2012 (the “Balduzzi Decree”), Article 9 of the Law Decree 12 July 2018, No. 87 as converted into Law no. 96/2018 (the “Dignity Decree“) and the guidelines issued by the Italian Communications Authority, with Decision 132/19/CONS dated 26 April 2019 (the “AGCOM Guidelines“), as integrated and updated by AGCOM Decision 200/26/CONS dated 29 July 2026, and any other relevant Italian gambling regulator Agenzia delle Dogane e dei Monopoli (the “ADM”) implementation provisions, all collectively defined as “Italian Gambling Advertising Regulation”.
1.2. These Italy Terms are performed pursuant to introductory paragraph of the Terms and Conditions according to which the Affiliate agreed to be bound by the most current version of the Terms and Conditions. The Affiliate shall read these Italy Terms carefully to ensure that it understands its obligations as well as the potential liabilities should it fail to comply with them.
1.3. These Italy Terms and any amendment to them, shall come into effect and become binding on You in accordance with clause 1.3.3 of the Terms and Conditions, including upon publication on https://www.leovegasaffiliates.com/terms-and-conditions, or any other website as may be directed by Us (the “Effective Date”).
1.4. By registering or continuing to operate with the affiliate program and/or perform the activities under the Terms and Conditions, following the Effective Date, You agree to be bound by the Italy Terms and all guidelines and/or policies provided to you by the Group from time to time. If You do not accept these Italy Terms, You shall immediately cease any activity subject to the Terms and Conditions and You shall deliver a notice of termination in accordance with clause 6.2 of the Terms and Conditions.
1.5. Any capitalised terms used which are not defined herein shall have the same meaning ascribed to them in the Terms and Conditions. In the event of any conflict or inconsistency between these Italy Terms and the Terms and Conditions, these Italy Terms shall prevail in respect of the Italian market only.
1.6. Except as expressly supplemented and/or amended by these Italy Terms, the Terms and Conditions shall remain unchanged and in full force and effect and shall apply in respect of the Italian market.
Additional Definition
Italian Sites
www.leovegas.it and any other site run by Us directed to Italian resident users.
2. Affiliates’ obligations
2.1. Affiliates’ information services
2.1.1. It is the Affiliate’s obligation to act in compliance with the applicable rules, conducting information services on Us and on our services, ensuring that any information it provides to the public in the performance of the Terms and Conditions with reference to the Italian Sites is a message exclusively aimed at informing users about the products and services offered by Us without any form of promotional emphasis as well as comparing our services, products or offers with others gambling licensees in Italy as mentioned under 3.2. It is the Affiliate’s obligation to provide its informative services in compliance with the principles of continence, non-deceptiveness and transparency stated by the Italian Gambling Advertising Regulation.
2.1.2. On the contrary, it is prohibited, and the Affiliate should not perform any advertising or promotional/commercial communication, which by way of example consists of a message that is mainly associated with a specific call to action (i.e. an invitation to participate to a specific promotion or register to a given platform). Specifically, it is expressly prohibited to use a message with a sense of urgency and the use of imperative language. By way of example, the following types of claims are prohibited “Deposita subito e non perdere l’occasione” / “Deposit now and do not miss the opportunity“, “Gioca ora / Play Now”, “Gioca / Play”.
2.1.3. These messages shall be replaced with “Per saperne di più” / “For more information“, “Info offerta” / “Information on the offer“, “Informazioni sulle quote” / “Information on the odds“, “Continua” / “Continue” and “Più informazioni” / “More information”.
2.1.4. Should You be allowed to amend or modify the contents or the Approved Material, You undertake to carry on and declare to have knowledge that any creativity in the design or content must be the most neutral and drawn up with informational purposes. The Affiliate is not authorised to conduct promotional campaigns or to promote paid advertising with keywords or other material relating to the Italian Sites on any Internet search tools (e.g. purchase of cd. back link on Google; etc.).
2.1.5. Should the Affiliate promote and/or advertise others activities that are not gambling, these services shall not in any event and in whatsoever manner be an indirect advertising of the Italian Sites and shall be independent from advertisements of the Italian Sites.
2.2. Comparison of sporting odds and commercial offers
2.2.1. Odds and commercial offers (e.g.: bonuses, jackpots and features of the games) on the Italian Sites) shall be put in comparison with other ADM gambling licensees in Italy only and shall be provided to users and Affiliate’s websites visitors through an informative (and not promotional/commercial) communication without any form of promotional emphasis.
2.2.2. For example the following types of claim are allowed since they are put in comparison with other gambling licensees’ odds and commercial offers “Se depositi X € su www.leovegas.it, hai diritto ad un bonus pari a X €. Informazioni sull’offerta su www.leovegas.it”/ “If you deposit X € at www.leovegas.it, you are entitled to a bonus of X €. Information about the offer at www.leovegas.it”.
2.2.3. In case of displaying our banners related to odds and commercial offers without mentioning competitors’ odds and commercial offers, the banners shall not contain a claim of superiority compared to the rest of the market if that is not supported by evidentiary data. (For example “Su www.leovegas.it sono presenti le migliori quote della serie A il giorno della partita. Per saperne di più clicca qui”/ “On www.leovegas.it are available the best odds of the serie A on the day of the match. For more information click here”.)
2.2.4. Odds and commercial offers comparison shall be displayed with a neutral language without any call to action/incitement to gamble or sense of urgency. Affiliates are prohibited to associate Our brands and/or the Italian Sites with those of operators that accept Italian players while not holding an Italian license granted by ADM.
2.2.5. Also, it is the Affiliate’s obligation to provide its comparison services in compliance with the principles of continence, non-deceptiveness and transparency.
2.3. Display of logos
2.3.1. The Affiliate is allowed to show the URL and domain names of the Italian Site for informational and comparison purposes only, where strictly identifying Us as ADM licensee and our gambling activity on the Italian Sites, consistently with clause 3.1 and 3.2 of the Italy Terms.
2.4. Retention activities
2.4.1. The communication of information and comparison services such as the reporting of odds and commercial offers via email, SMS, direct messages or push notifications is to be considered allowed only when users expressly request it, provided that this is strictly limited to what users asked for. On the contrary, the delivery of CRM and/or advertising, promotional/commercial communications is prohibited. The Affiliate shall not ask users to receive marketing communications. It is however possible for the users to voluntarily subscribe to a service relating to the provision of information and comparison services on odds/promotions, leaving the possibility to the user to select the type of events/promotions/products on which they want to receive information (as by way of example “richiedo di essere abilitato al servizio di aggiornamento sulle quote ed offerte commerciali degli operatori di gioco a noi affiliati” / “I expressly request to be subscribed to the service of updating odds and commercial offers of gambling operators affiliated to Us”.
2.5. Compliance with AGCOM Resolution 200/26/CONS and DGA Prevention
2.5.1. The Affiliate acknowledges and agrees to comply with AGCOM Decision no. 200/26/CONS (and any subsequent amendments). Specifically, the Affiliate undertakes that:
a) Terminology: Any reference to gambling risks shall strictly refer to "Disturbi da Gioco d'Azzardo (DGA)" / Gambling Disorders;
b) Protection of Minors (Age-Gating): The Affiliate must strictly enforce effective age-gating mechanisms (18+) across all its approved informative websites and comparison portals to prevent access by minors;
c) Prohibition of Tipster Activities and Deceptive Claims: The Affiliate is strictly prohibited from presenting itself as a "tipster", offering "guaranteed winning strategies/systems", using avatars or automated tools, or encouraging gambling activity;
d) Transparency and Disclosure: The Affiliate must clearly and prominently display an informational disclaimer on all its approved websites/portals stating the comparison and purely informative nature of the site, in compliance with transparency principles; and
e) CEN EN 18144 Standard Alignment: Informative content must respect principles of risk prevention and shall never normalize, encourage, or downplay harm markers (such as chase of losses, excessive session duration, or erratic deposit behaviors).
3. Limitations on Advertising
3.1. In addition to the terms in clause 4.15 of the Terms and Conditions, and for the avoidance of doubt, when operating in or targeting individuals located in Italy, the Affiliate shall not carry out any form of direct or indirect advertising, promotion, sponsorship or commercial communication relating to gambling services, except where expressly authorised by the Operator and strictly compliant with applicable Italian law, including Article 9 of Law Decree No. 87/2018 (“Decreto Dignità”) and any applicable guidance issued by the Agenzia delle Dogane e dei Monopoli (ADM) or AGCOM.
3.2. The use of the following terms when promoting the Products and services in relation to incentives linked to gaming volume or player losses are prohibited: ‘Rakeback’, ‘Cashback’, ‘Rebates’ and ‘loss-recovery schemes’. Any other terms not explicitly listed in this clause 3.2 but relate to incentives linked to gaming volume and player losses shall also be restricted.
4. Our Rights and Remedies
4.1. In case of breach of the obligations set out in these Italy Terms and/or your negligence in performing the activities in accordance with the Italy Terms, or failure to, in any way, meet your obligations hereunder, the remedies are those set out in Clause 10 of the Terms and Conditions.