UK & IE Safer Gambling Week 2025

From 17–23 November 2025, LeoVegas is proud to once again support Safer Gambling Week, a UK and Ireland-wide initiative promoting safer gambling practices.

This campaign brings together the entire gambling industry with one shared goal: to empower players with tools, support, and awareness to make safer choices.

As a trusted affiliate, you're in a unique position to spread this important message.

How to take part:

• Website Participation: Display the Safer Gambling Week banner on your homepage with links to www.safergamblinguk.org for UK and www.safergamblingweek.org for IE
• Pop-up or email promotion: Show a Safer Gambling Week pop-up or send out a dedicated email to your players during the week, highlighting the importance of gambling responsibly
• Social media: Share posts about Safer Gambling Week using the hashtag #SGWeek25. Be sure to tag @SGWeek

The key messages for both the UK and IE to promote:

Behaviours:

• "Tools are available to help you gamble more safely"
• "Only spend what you can afford"
• "Gambling shouldn't interfere with your personal relationships"
• "Set your limits for time and money"

Messaging:

• "Remember... It's good to set yourself limits"
• "Remember... It's good to take a break"
• "Ask yourself... Are you past your spending limit?"
• "Remember... Gambling is not a way to make money"
• "Remember... Friends & family are more important than gambling"
• "Play Smart... Don't chase your losses"

Let’s Work Together

Your role in this initiative matters. Let’s continue to champion safer gambling and help players stay in control.

T&Cs

Note: Please always ensure to include significant terms when promoting LeoVegas Group brands and link directly to a page that includes our full campaign terms & conditions. The full terms can be found at the bottom of the landing page - kindly note that the terms will be updated on the day the offer goes live.

Marketing Materials

Safer Gambling Week 2025 Banners: