When developing and setting up a new SEO strategy, there are three very important decisions that have to be taken into consideration:
- Which niche will you aim to target?
- Which countries are you going to target?
- Which keywords are you going to be using?
Each of these decisions are extremely important to the success of your site, especially the keywords. According to our SEO team at LeoVegas, one of the biggest benefits of having an effective SEO strategy in place, is the ability to cherry pick the elements you want to target by using specific targeted keywords. Once you have mastered your SEO strategy, your target audience should flock to your website in their droves and stick around.
Of course, we understand this is easier said than done, and that is why we have some useful tips for you!
There are millions of keywords out there, and you can analyse and evaluate them by:
- Selecting your niche
- Finding out what people search for when looking up content on these topics
- Identifying and categorising your keywords
- Researching competitors and the keywords they use
- Narrowing down your keyword list to get some qualitative data using Google Keyword Planner
Google Keyword Planner
Keyword planner is a fantastic tool, you can use it as a workshop for building new Search Network Campaigns or expanding existing ones. The tool also enables you to search for specific keyword and ad group ideas, get historical statistics, see how a certain list of keywords may perform, and even create a new keyword list by multiplying several lists of keywords together.
Mapping keywords to the right landing pages is highly important. One way to ensure you achieve the best results from your keyword campaigns is to make sure there is a very high relevance between the keywords you use and the associated landing pages. The last thing you want is for people to visit your page and then find that it isn’t specific to their needs.