Working as an affiliate within the iGaming industry, can be highly rewarding, however, you need to know the best practices to follow to attract players and keep your commission rolling in. In this article we are going to give you some highly sought-after guidelines when it comes to blooming as an affiliate in the gaming world.
- Hook them from the start
Use eye catching headers and lines to catch their attention and address players by name. Provide offers they will benefit from and give them all the information needed. Mailchimp is a great tool to help you with this.
- Be yourself, be real
In the e-commerce industry, people have become weary of scammers and fake companies, so it is important you introduce yourself and establish a personal connection to ensure the players trust you. Speaking to players in terms they understand is also important to build profitable relationships.
- Don’t overdo it
If you continue to promote the same product time after time, you will start to see diminishing returns, as everything has a product life-cycle. It is important to keep up-to-date with the latest offers, news and trends; push different games, campaigns and rotate products.
- Segmentation is key
A major mistake made by many affiliates is to treat all of their audience in the same way without knowing who they actually are. It is important to make your mailings appropriate to your target audience, and know the demographics of your players. You can ask your affiliate manager for data and build quality email lists, which can even be split into segments such as age, gender and region.
- Let the data drive you
You should keep track not only of players, but also every element of your campaigns so that you can look at the statistics and analyse your results as these insights will help you to see what is working well and what needs to be improved, for example; email deliverability, open rates, CTOR or any other KPI’s you wish to measure.
- AB Test
As you may be aware, AB testing your subject line, from name, offer specifics, call to action and other elements of your content is very important to help you reach as many players as possible. But have you thought to AB test other factors that could have a great impact on your email deliverability and eventually, your profitability? AB testing your Email Service Provider (ESP), has been known to show a tremendous impact of deliverability.
- Call to action
It is vital to always include a ‘call to action’ to create a sense of urgency in your sends. If you do not create a ‘call to action’ players can simply overlook the content or decide to take a look later, which they may forget to do. ‘Calls to action’ can be as straight forward as ‘Bet Now’ or ‘Sign Up Now’.
- Today’s world is all about mobile
Working with LeoVegas, affiliates already know that this goes without saying. Everything LeoVegas do is always ‘mobile first’. Keep in mind that more people play, search and connect online than ever before, so it is important your emails, website or blog look good on a hand-held device.
- Auto responder
It is a good idea to set up an auto responder sequence to send emails to players to remind them about specific offers and campaigns.
- Landing page and banners
You can make the purchasing path easier for players by having the right landing pages and banners in place, the path needs to be smooth and clear.