When building your website, or customizing a WordPress theme, it is important not to underestimate the power of psychology!
Back in the twenties a group of psychologists, known as Gestalt, came up with a series of theories about visual perception. Gestalt means “unified whole” and the main idea behind their studies was that people perceive the totality of something before its single parts.
What’s the connection with these theories, web aesthetics and design?
According to a Google study, it takes a user only 0.05 seconds to form an opinion about your blog or website. If during those seconds your “unified whole” i.e. the look of your site, doesn’t make a good impression, it is likely that the user will not visit your site or blog again.
You want to reduce bounce rates, right?
What we know, is that websites that are low in terms of visual complexity and high in prototypicality (how representative a design is for a certain category of websites) are perceived as more appealing.
In simple terms, this means keep it straight forward and try to distinguish yourselves while adhering to industry trends.
A well-kept website will give a good first impression to your visitors and increase the chance of them hanging around to surf through the page.
What you should be focusing on when creating or customizing your site and blog design:
A page that is organised, has clear sections, titles and organised spaces is easier and more enjoyable to read than a long series of posts with no distinctions.
Your site will look much more professional and appealing to readers when everything is consistent with a theme. Choose a layout, two to three colours and a font which is simple and stick to it.
People don’t like to do more than what it is necessary, lead them, create a simple and straightforward design so that they can easily find what they want.
For example, it is good practice to include a directory for your articles so that visitors can easily find the posts that are of interest to them without having to search through your site themselves.
First of all, no more than three colours should be used on your website, we love rainbows too but leave them out your webpage! Avoid bright colours for the text, and remember the colour of the background is likely to have a major impact on visitors. Choose a soft colour carefully and play with different gradients of this colour should you want to highlight certain areas.
For calls to action, bright colours are welcome, however, try to choose colours which are complementary to your background and be consistent throughout.
Use images and banners to catch your visitors eye and bring products to their attention. If you feel like you need something special, ask your Affiliate manager to provide you with customised images or banners.
Your website needs to be mobile friendly, with millions of people using their mobile phone as a preferred device to navigate online, this is extremely important if you want as many readers as possible.
When you keep all of these important aspects of your site and blog in mind, you will be able to produce exciting content that is easy to follow and catches the reader’s attention. Be sure to check back in with us on a regular basis for more relevant tips and tricks!