Every affiliates dream is to increase traffic and engagement on their blog or website!
You may be feeling confused and rather lost as many articles fail to give you the real guidance needed, especially if you haven’t yet mastered the art of HTML and coding. If one ‘advice article’ only resulted in you searching online for another article to help you understand what you have just read, you can be rest assured that you are not alone!
Our aim in this guide is to provide you with all the information required to succeed in the competitive affiliate field through a series of articles all in one easily accessible, unique place.
SEO is not rocket science, however, it is continuously evolving and developing, therefore it is vitally important that you keep updated and well informed on all the latest news and trends.
It is important to us to create strong relationships with each of our affiliates, and with this in mind we have managed to convince our amazing SEO team to reveal some of their best kept secrets in order to help you drive more traffic to your website.
The team’s first tips can be found below but if you would like to know more about this topic we always invite our readers to comment on our Facebook page or send us feedback.
Let’s begin with some basics.
Search engine optimisation (SEO) is a marketing strategy that aims to optimize your blog or website and improve your rankings in the organic search results of a search engine (Google, Yahoo etc) to ultimately increase visitors and traffic to your site.
In a nutshell SEO is what helps a website not disappear into the still undiscovered world of Google’s page two – a dark gloomy place where all the spare socks undoubtedly go when you put them into the washing machine!
But how do you achieve SEO?
First of all, you have to become the search engine’s best friend by including special keywords on your website.
Those keywords are called “meta-tags” and should be present in each page. There are three main meta-tags: Title, Keywords, Description
Title: when writing this tag, you have to bear two things in mind:
- The words you use have to be specifically related to the content in the page (not the website!)
- What do people search for when looking online for articles on this topic?
If you are unsure this website is a great tool: https://wordtracker.com/
Keywords: Include a good amount of most searched keywords related to the content you are writing about on your website. Be careful not to add too many, search engines are smart and they will catch you! Keywords can be a single word or a short phrase containing around three words. Positioning a website for one word is harder than a group of words as it is less specific and there is much more competition.
Again, if you are unsure use a keywords tool to help you.
Description: This is the short summary that is visible to users on the search engine before clicking on your website, it has to be catchy and provide people with enough information on the content in your website!
Once you have identified the keywords – where should you put them?
Case 1 – if you have a website or a blog in wordpress, there is plenty of plugins you can download that allow you to modify those tags easily using HTML.
Case 2 – If you already have access to the HTML page you can use a simple editor like Notepad to modify the code.
Once you have opened the HTML page you can modify the metatags in the section “head” as in the example below:
It really sounds more complicated than what it is… Give it a try and let us know how you get on!