It all began somewhere – start from the beginning and see how affiliates all got started!
American entrepreneur William J Tobin implements for his company Pc Flowers and Gifts, the first online affiliate marketing programme on the Prodigy network.
Online music retailer CDNow.com launches BusyWeb program. Websites offering albums and film reviews could host links connected to the CDnow website and earn commission on each purchase made via their site.
Amazon.com launches its Associates Program. The program was commission driven with a percentage paid to affiliates for each product sold. This model led the way for subsequent affiliate programs and sealed Amazon position as the most popular online retailer. LinkShare was founded by Stephen and Heidi Messer in New York
Five students from the University of California Santa Barbara start Commission Junction. An incredibly successful online advertising company which is today among the top affiliate marketing providers in the world. ClickBank was found by Tim and Eileen Barber
The Federal Trade Commission (FTC) publishes a report titled “Dot Com Disclosures – Information about online advertising” providing official guidelines to advertisers and regulating the sector
The first Affiliate Summit is held at the Baruch College in New York by Missy Ward and Shawn Collins. The event started as “a one-day workshop for affiliate managers” and is today one of the major events in the industry
Google acquires online advertising company Double Click and re-brands it as Google Affiliate Network (GAV).
Google will announce GAV closure in 2013
Geno Prussakov starts the now famous event Affiliate Management Days in San Francisco to provide the marketing audience with specific affiliate management training.
Online data are used by major brands like Google to develop their digital presence. There is a major focus on content that is tailored to the users habits and based on online researches and location. This has a great impact on Affiliate marketing as new sophisticated techniques spread
Affiliate marketing has spread in almost all sectors and Google earns US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense
The future is promising as affiliate marketing is today set to grow even further by 2020 with an increasing budget allocated to content and affiliate strategies